Amsterdam Airport Area

Where international marketing and promotion for the Metropolitan Area are concerned, SADC works closely with Amsterdam Airport Area (AAA), a body that operates from SADC premises and whose day-to-day management is the responsibility of SADC itself. This association, with members from both the private and public sectors, has an extensive worldwide network that keeps it abreast of developments relevant to large, internationally operating enterprises.
  

Benchmarking is one of the instruments that SADC and AAA use to delineate marketing policy. The international network that AAA and SADC have built up over the years provides us with strong leads and is steadily being expanding through our participation at international trade fairs, pro-active communication and working visits.

The cluster strategy is also part of the marketing policy of both SADC and AAA: creating perfect conditions for enterprise clusters in the Logistics, Aerospace, Fashion, Perishables and Life Sciences sectors.